Diabetes and Its Complications: The Diabetic You Mobile Tour

Shire Regenerative Medicine and HealTogether Partner with Celebrity Chef Charles Mattocks to Raise Awareness of Diabetes and its Complications

Atlanta, GA, April, 2013 – Shire PLC (LSE: SHP, NASDAQ: SHPG), the company’s Regenerative Medicine business, its community education program HealTogether, and celebrity chef Charles Mattocks announced the launch of The Diabetic You Mobile Tour. The multi-city tour will stop in Stockbridge, GA at American Foot & Leg Specialists Center from 2:00 PM – 5:00 PM and feature an array of experts traveling in a brightly-colored recreational vehicle (RV) fully equipped for cooking demonstrations and information stations. The Diabetic You Your is designed to provide visitors with easy access to resources to help understand the complications of diabetes.

“Being aware of the complications related to diabetes may help prevent or delay serious issues down the road,” said Matthew Pauls, Senior Vice President of Global Commercial Operations for Shire Regenerative Medicine, Inc. “By partnering with Charles Mattocks, we are bringing information and access to experts directly to the people who need it most. Our goal is to increase awareness about the management and treatment of these issues.”

Pauls continued, “With the right medical care and healthy life choices, people with diabetes and those touched by diabetes can continue to enjoy life to the fullest.”

An avid advocate for patients with diabetes, Mattocks began creating The Diabetic You, a documentary and movement focused on educating and inspiring people around the world. Also known as “The Poor Chef”, Mattocks is the author of Eat Cheap but Eat Well and is a frequent speaker on the topic of diabetes.

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“After I was diagnosed with Type 2 diabetes, I made it a personal mission to help educate the public about living healthier lives — starting with healthy eating,” said Mattocks. “Together with Shire Regenerative Medicine, I hope to increase awareness not only about the management of diabetes, but stop the ravages of the deadly disease.”

The Diabetic You Mobile Tour will include a day-long event in each city with fun and interactive activities related to the management and treatment of complications of diabetes, including cooking demonstrations by Mattocks. Leading experts on diabetes will also be onsite to answer questions about potential warning signs for common problems such as high blood pressure, stroke, retinopathy and neuropathy. Additionally, The Diabetic You Mobile Tour will be offering visitors a free year-long subscription to Diabetic Living, one of the largest publications in diabetes health. 

About Charles Mattocks

Since his 2011 diagnosis with type 2 diabetes, The Poor Chef Charles Mattocks has become an international advocate for diabetic testing, health, and nutrition. Following early inspiration from his late uncle, Bob Marley, Charles initially pursued an acting career culminating in an Emmy nomination for his performance in The Summer of Ben Tyler. Following acclaimed acting success, Charles became a regular fixture as a chef on The Today Show, Good Morning America, Martha Stewart, CNN, Dr. Oz, and became the best-selling author of Eat Cheap but Eat Well. Determined to learn, educate, and help others, Charles has since been able to use his celebrity chef status to work with the American Diabetes Association, developing the newest ADA diabetic cookbook and has recently been given the honor of being named a Hero and Blue Circle Champion for the International Diabetes Federation. Ever the champion for diabetic health and education, Charles’s passion gave birth to The Diabetic You, a documentary unveiling the influences that have left over 300 Million people worldwide with diabetes.